digital procurement platform + trip analysis engine

Measure trips +
fund the impact
that matters most.

ImpactMarket enables public authorities to understand and shape how people move with new mobility by integrating into their licence and permit schemes.

Two solutions. One shared platform. Every trip counts.

EU compliant procurement platform

Mobility Impact Market

(MIMa)

full digital procurement platform

includes:

Trip measurement +
Analysis Engine
(Pulse)

standalone solution

Live pilot — stay tuned for updates

First Mobility Impact Market (MIMa) launched:
Greater Trondheim.

ImpactMarket is running its first Mobility Impact Market (MIMa) with its partner AtB in the Trondheim city-growth region of Norway — supporting micromobility operators across multiple municipalities with a unified incentive, data and reporting framework.

Operators receive per-trip payments under a shared contract covering API data reporting, impact validation and quarterly incentive reviews — all managed by ImpactMarket.

Replicate this in your city Learn more as a service provider

<4 monthsFrom contract to live market

vs. years for a tender

Flexibleupdate incentives as needed

No lock-in

Data-drivenAutomated trip data + localized surveys

Monthly reporting

Performance-based€/trip payments

No wasted budget

The challenge

Traditional procurement
is failing cities integrating new mobility.

New mobility — shared and leased bikes, e-bikes, cargo bikes, e-scooters, carpooling and AVs — demand an upgrade with how they are procured and how their real positive impact is measured and incentivised.

Tenders take years, can lock cities into legal battles, a single provider, and spend budget regardless of whether anyone takes a trip or not. Permits offer flexibility but can leave operators exposed, lower interest of multiple operators and provide unaffordable services.

Both tenders and permits tend to not require solutions to measure and survey trips to measure and analyse the impact these trips are having in organising transport and on the economy as a whole.

The result: congestion persists, car dependency grows, and public budgets spent still fail to deliver measurable outcomes.

Slow and expensive

Tenders can delay project implementation by years and cost millions. They require specific technical and procurement / legal knowledge to set up and expose the tendering authority to legal delays post‑award. The above can apply to permit schemes.

Single‑provider risk.

Tenders create dangerous lock‑in with unclear incentive alignment between availability and results. Permits can also induce lock‑in if the scheme does not incentivise more than one operator to present their service or provide the flexibility to do so.

ImpactMarket advises on procurement set‑up and enables the operation from start to finish via Mobility Impact Market (MIMa)

Impact is invisible.

Public authorities fund mobility without knowing the impact on transport organisation and social return. Tenders and permit schemes do not include standard measurement and analysis of trips. Mode‑shift analyses and impact metrics would allow authorities and operators to understand what value is being created, where the opportunities are missed and how and where to shift efforts in order to increase impact.

ImpactMarket analyzes operator data + user surveys to bring clarity and put the “smart” in smart mobility via Trip measurement + Assessment Engine (Pulse)

Our solutions

Two solutions.
One shared platform.

Whether you want to run a full mobility incentive market or add rigorous impact measurement to your existing scheme — ImpactMarket has a solution for you, built on a robust impact engine.

Full managed digital procurement service

Mobility Impact Market (MIMa)

A complete digital marketplace where public authorities pay per sustainable trip. ImpactMarket manages fund setup, legal structure, operator onboarding, incentive design and monthly impact reporting.

Launch within months, not years
Multiple operators in one open framework
Per-trip incentives by zone, time, vehicle type
Quarterly incentive adjustment by public authority board
Possibility to pool funding with regions, pension funds, developers
EU procurement-compliant structure
Includes Impact Assessment Engine (Pulse) — trip analysis and reporting

Book a demo

Standalone analytics

Impact Assessment Engine (Pulse)

A standalone impact measurement tool for cities that want data-driven oversight of new mobility services within their existing permit or licensing scheme. Make operator reporting a permit condition.

Operators report via API as a permit condition
Surveys gathering critical data on trip behaviour
Socio-economic benefit modelling per trip
Dynamic scenario comparison across vehicle types
CO₂, public health and congestion metrics
White-label reporting for public authority stakeholders
Feeds directly into permit renewal decisions

Book a demo

Why ImpactMarket

Achieve outcomes public authorities
actually care about.

EU procurement-compliant ↗

Designed to align with EU procurement rules introduced in 2016. Legal clarity, documented from day one.

Fast to launch ↗

Go from decision to a live incentive market in months. No multi-year procurement marathons, no court battles.

Optimised funding ↗

Pay more for trips in underserved zones or peak congestion hours. Money flows exactly where impact is highest.

Multi-operator, no lock-in ↗

Engage bike share, scooters and carpooling simultaneously. Add or remove providers.

Potential to pool funds ↗

Layer city budgets with contributions from regions, pension funds and real estate developers.

Measurable social return ↗

Every trip is translated into quantified CO₂ savings, health value and congestion reduction — updated monthly.

How it works

How our Impact Assessment Engine (Pulse) works

Public authorities set filters — by period, incentive, operator, vehicle type, location and time — and our Impact Assessment Engine translates every trip into a living dashboard of behaviour change, modal shift, and quantified social return on investment.

↓

Filter by period, incentive, operator, vehicle type, location, days and time of day

Mode Shift Analysis — estimated previous travel modes replaced by new mobility trips

↓

Impact Metrics — CO₂ savings, health value, congestion reduction and mode-shift per trip

↓

Social Return on Investment — net social benefit, total cost and SROI per € invested

↓

Optional module: Suggested Incentive Scheme — targeted financial incentives by mode, location and time

How it works

How our Mobility Impact Market (MIMa) works
— the full platform flow

Procurement design

Incentive design

→

Impact Assessment
Engine (Pulse)

Targeted
incentives

↓

New mobility service providers

€

Trip-based
Payments

↑

Service
delivery
data

Mobility Impact Market (MIMa) modules

1 Impact Assessment Engine (Pulse) — Measurement, Analysis + Projection of public benefits

2 Incentive design — proposal based on data analysis + client's targets and priorities

3 Targeted incentives — public authorities agree on and publish new structure (or new iteration) of targeted incentives

4 New mobility service provider engagement and coordination support — shared and leased new mobility (bikes, e-bikes, cargo bikes, e-scooters, car-pool, AVs)

5 Payment calculation — determine trip-based payments to service providers

6 Data — dashboard, trip and survey data delivery

7 Procurement design — legal, admin and funding structures to facilitate Open House licence, permit and tender schemes and roadmaps + EU compliance

How it works

From decision to operation in less than 6 months

The MIMa process — from public authority decision to first SROI report — in 3 steps.

01 Public authorities

Design the incentive structure

Public authorities determine per-trip incentive rates by location, time of day, vehicle type and business model. Reviewed and adjusted quarterly.

02 New mobility service providers

Providers join and compete

Qualified service providers register and connect via API. Optional multiple providers, no single-provider lock-in.

03 Monthly

ImpactMarket's impact engine — impact analyzed, incentives refined

Trip data flows via API into ImpactMarkets impact engine. Monthly reporting on mode shifts, and resulting value on access, space, health, congestion, emissions, with an SROI per € invested.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 →

01 — Incentive design1 month

02 — Operators join2–3 months

03 — First SROI reportMonth 5–6+

First SROI report < 6 months from kickoff

What experts say

Recognised by the people shaping urban mobility.

On-demand and shared mobility services are essential to tackling urban challenges. A Mobility Impact Market could cut through procurement hurdles, fast-tracking the shift towards sustainable, efficient urban mobility across Europe.

Edwin Mermans

Senior Advisor

Province of North Brabant, NL

The Mobility Impact Market is an important tool designed to allow cities to fund mobility services and incentivize their delivery where they will have the most impact.

Julienne Chen

City Partnerships

EIT Urban Mobility

Impact funding mechanisms where cities pay an operator per trip can help boost our impact, in a flexible and cost-efficient manner.

Sebastian Schlebusch

Bikeshare Veteran

Industry Expert

The team

Small team. Deep expertise.

ImpactMarket was founded in Copenhagen in 2025 by people at the intersection of mobility, public finance and data obsessed with improving the tools available for public procurement to succeed at the forefront of technology and data-driven decision-making affecting our impact on the world.

Erdem Ovacik

Founder & CEO

Author: The Next Democracy

Founder Donkey Republic

Karina Maynard

Co-Founder

Strategic Mobility Expert

ex-Mobility and city planner

Fernando Gramaglia

Co-Founder

ex-Donkey Republic VP of Commercial

ex-development bank and private equity

Sampo Hietanen

Advisor

Thought and industry Leader

Founder MaaS Global

ImpactMarket

Our vision

The aim with the impact market concept is to build a stronger and scalable welfare, by making it easier for public authorities to fund desirable outcomes.

In the long term, our goal is to link all products' and services' impacts on environment and society — both positive and negative — to their business, so that it becomes costly to run a business that is harmful, and more profitable for one that serves our identified needs.

Starting with mobility, and mobility impact market, we aim to make it easier for public authorities to steer business models through targeted, dynamic, iterative incentive schemes to serve societal goals.

Inspired by

Erdem's invitation for us to reimagine how we govern ourselves through the power of data and markets

The Next Democracy

nextdemocracy.com ↗

Measure trips +
fund the impact
that matters most.

First Mobility Impact Market (MIMa) launched:
Greater Trondheim.