Traditional procurement is failing to fund the
urban mobility transition

ENABLING CITIES
TO FUND DESIRABLE
MOBILITY OUTCOMES

For cities leading the green transition, we offer a next generation procurement service for new mobility services

Get in touch

Traditional procurement is failing to fund the
urban mobility transition

ENABLING CITIES
TO FUND DESIRABLE
MOBILITY OUTCOMES

For cities leading the green transition, we offer a next generation procurement platform for new mobility services

Get in touch

Mobility Impact Market (MIMA)

Mobility Impact Market (MIMA) is a marketplace created by cities that provides highly-targeted micro-incentives for trips and availability. Through MIMA, cities can drive change by offering financial incentives to service providers in the new mobility sector. By doing so, they can make sustainable mobility more attractive.

At Impact Market, we provide the platform and services for cities to set up and facilitate the Mobility Impact Markets.

Flexible and iterative

Funding outcomes

Impact focus

Quick to start

Mobility Impact Market (MIMA)

At Impact Market, we provide the platform and services for cities to set up and facilitate the Mobility Impact Markets.

Flexible and iterative

Funding outcomes

Impact focus

Quick to start

Benefits

Define and incentivise desirable trips for a better city life

Target new mobility services based on trips' place, time, hardware, and business model, to incentivise their use. Through MIMA, support use of personal (e)bikes, mopeds, scooters, leased and shared bikes, cargo bikes, car pooling, car sharing. and even autonomous cars

Quick to start

Unlike traditional tenders, you can publish the willingness to pay for trips within days, which in turn starts to engage market and you can start making a difference without having to wait for years.

Funding Outcomes

By supporting the services with impact, you can create or increase vehicle availability in a certain area, and reduce the user-facing prices - making the services affordable for the citizens, while working with multiple service providers

Flexible and Iterative

Overcome annual budget constraints, by placing a budget into a publicly owned fund, set up for mobility impacts. From here, you can fund projects based on outcomes, without locking yourself into a multi-year fixed budget relationship.

Impact focus

Understand what key impacts you create with each targeted subsidy. Are you reducing car trips, or ownership? More exercise? Based on the findings, fine-tune your subsidy to support more of the trips that benefit your city.

Read our whitepaper

See why impact markets can be a game changer. Our whitepaper focuses on new mobility services, and how impact markets can alter the course in this industry.

Download whitepaper

Perfect for cities that want to increase bike share, car pooling, cargo bike lease, car sharing and more

Target subsidies to specific services with specific time and place to get the highest and measurable impact for society.

Let's talk

A new approach to procurement

What experts are saying

On-demand and shared mobility services are essential to tackling urban challenges such as congestion, limited space, climate change and quality of life. Yet cities face complex tendering processes and institutional barriers that slow progress. A Mobility Impact Market could cut through these hurdles, fast-tracking the shift towards sustainable, efficient urban mobility across Europe.

Edwin Mermans

Sr. Advisor, N. Brabant, NL

Edwin Mermans

Senior Advisor at ITF

Edwin Mermans

Sr. Advisor, N. Brabant, NL

At EIT Urban Mobility, we know that cities and public authorities face many challenges when it comes to procuring and financing the necessary solutions to meet their sustainable mobility goals. The Mobility Impact Market is an important tool and mechanism designed to allow cities to fund mobility services and to incentivize the delivery of these services where they will have the most impact.

Julienne Chen

City Partnerships at EIT UM

Julienne Chen

City Partnerships at EIT UM

Shared micromobility delivers positive impact on society, f.x. by help modal shift away from cars. Impact funding mechanisms (aka micro-subsidies) where cities pay an operator per trip can help boost our impact, in a flexible and cost efficient manner.

Sebastian Schlebusch

Bikeshare veteran

Sebastian Schlebusch

Senior Advisor at ITF

Sebastian Schlebusch

Bikeshare veteran

Any questions?

F.A.Q.

Mobility Impact Market is inspired by many live examples and pilots, and offers many new possibilities. With this concept, public authorities can support trips taken by different kind of services (even trips on self-owned vehicles) with a focus on vehicle, trip origination or destination, and time of the week.

Can the Impact Market help fund activities / companies that public authority wants to support?

What kind of mobility services can be supported through the Mobility Impact Fund?

What are the contractual relationships between mobility impact fund and public authorities and operators?

Where should the funding for such support come from?

How fast can a city set up this fund? What are the steps?

What if the city has already a tendered bike share, or permitted mobility services - how can the Impact Market work in that setting?

How can the Impact Markets help create availability of mobility options?

How can Impact Market help improve affordability of mobility options?

How to get started with this?

Vision

The aim with the impact market is to build a stronger and scalable welfare, by making it easier for public authorities to fund desirable outcomes.

In the long term, our goal is to link all products' and services' impacts on environment and society - both positive and negative - to their business, so that it becomes costly to run a business that is harmful, and more profitable for one that serves our identified needs.

Starting with mobility, and mobility impact market, we aim to make it easier for public authorities to steer business models through targeted, dynamic, iterative incentive schemes to serve societal goals.